Growth, engineered like a product.
Madmaxlabs runs a small client practice alongside the studio: search, paid traffic, social, and the sites they land on. This page shows the actual work: the documents you receive, what things cost, and who each service is wrong for. If you already have an agency, start at the Foothold and get a second opinion.
The platforms we run, day in and day out
Google Ads
Google Analytics
Meta
Instagram
Facebook
WordPress
WooCommerce
Shopify
- Klaviyo
Next.js
Claude
Gemini
- OpenAI Codex
All product names, logos, and brands are property of their respective owners and are used here for identification only.
SEO that compounds.
We make your website the one Google shows when your customers go looking.
Rankings are an output. The work is fixing what search engines and readers actually hit: site structure, page speed, content that answers real questions, and the technical debt nobody wants to touch.
You will always know what you're paying for. Every month closes with a short note in plain English covering what changed, what it did, and what comes next. That note is as much the product as the rankings are.
Month four of a retainer · client name and numbers redacted
What changed
Fixed the crawl traps in your filtered category pages, so Google stops spending its visit on thousands of near-duplicate URLs. Rewrote the titles on the twelve pages that make you money. Redirected 14 dead product URLs that still had links pointing at them.
What it did
Impressions on the money pages went from to since the title work. Two of the redirected URLs are ranking again. The category fix shows up in crawl stats before it shows up in rankings, and right now it is in crawl stats.
What's next
The comparison page your competitors rank with and you don't. Draft lands Tuesday.
- A technical and content audit, in writing, before anything else
- A prioritized worklist, maintained monthly
- The monthly note: what changed, what it did, what's next
- Plain-English answers within a business day
Most SEO retainers land between $2,000 and $4,000 a month. Cannabis-adjacent work typically runs $2,500 to $5,000, because search has to carry the whole acquisition load where ads are not allowed.
If you need leads this month, SEO is the wrong first move; it pays back over quarters. Start with ads or the Foothold instead.
Ads that pay for themselves.
We run your Google ads so the budget buys customers instead of clicks.
Paid search is a math problem wearing a marketing costume. We build campaigns around the numbers: what a lead is worth, what a click costs, and where the budget leaks.
Landing pages and conversion tracking are part of the job. Ads without them are donations to Google.
- 01
Broad match drift
Your ad buys searches that only rhyme with your business. We prune with negative keywords, the list of searches Google is told to stop buying, every week.
- 02
Paying for your own name
Bidding on your brand when nobody else is. We carve it out and measure whether it earns anything.
- 03
Campaigns bidding against each other
The same keyword living in three campaigns, raising your own price. We consolidate.
- 04
Winners starved
The searches that actually convert, underfunded because the three leaks above ate the budget. Fixing those pays for this.
- Campaign rebuild or clean setup, with conversion tracking wired before spend
- A search-terms audit every month: keep, fix, or kill
- Landing page fixes where the click actually lands
- The same monthly note: what changed, what it did, what's next
Management runs $1,000 to $2,500 a month, plus a one-time setup around $1,500. A percentage of spend only enters the picture above $10,000 a month.
If your site can't take an order or capture a lead cleanly, ads will just measure that for you, expensively. Fix the site first; we can help with that too.
Sites and systems that think.
We build and look after the website your business runs on, including the smart parts.
This is home ground. The studio ships its own products, and the same hands build for clients: fast sites, stores that convert, and AI woven in where it does real work instead of decoration.
Everything we build ships with the numbers showing. The scores here are live Lighthouse runs of our own properties, the same audit Chrome gives anyone who opens devtools.
madmaxlabs.com
ledgerly.madmaxlabs.com
When this page first went live, the top row read 88 on accessibility. It bugged us, so we fixed the contrast the same day and re-ran the audit. The monthly notes run on that same loop.
- Next.js, or WordPress and WooCommerce, whichever actually fits the job
- Custom plugins that show you your own numbers
- A staging link you can click every week
- Documentation and handover; you own all of it
Projects run $6,000 to $25,000 depending on scope. Custom plugins start at $3,000. Care and visibility plans start at $500 a month.
If the goal is the cheapest possible site, a template and a weekend will serve you better, honestly. We build for businesses whose site has a job to do.
Growth where ads are banned.
We grow CBD and hemp businesses that mainstream ad platforms refuse to touch.
Years in this niche with our hands dirty: vapes, gummies, beverages, terpenes, and the stores that sell them, all inside US legal limits. It's a different sport. Google and Meta disapprove ads for products that are perfectly legal to sell, payment processors drop accounts without warning, and a generic agency learns all of this on your budget.
So the playbook is different. Search does the acquisition work that paid channels can't, the store is built to survive a processor swap, and compliance work like age gates and claims language is designed in rather than bolted on. On WooCommerce we write the custom plugins ourselves, so you can see your own numbers instead of taking anyone's word for them, ours included.
Ad accounts disapproved or banned
SEO carries acquisition instead. Search doesn't card you at the door, and it compounds.
Payment processors drop you
Checkout built so swapping processors is a configuration change instead of a lost weekend of sales.
Age gates that kill conversion
Gates built to satisfy compliance without strangling checkout or hiding the site from Google.
Flying blind on your own store
Custom WooCommerce plugins that put margins, repeat rates, and stock in front of you.
One client's Klaviyo · flows listed from the account on 11 July 2026 · identity withheld
- Welcome discount serieson newsletter signup
- Abandoned cart remindercart left at checkout
- Browse abandonmentlooked, didn't buy
- Customer winbackcustomer gone quiet
- Thank you, new vs. returningafter every purchase
- Order fulfilledwhen the order ships
All six live right now, earning while nobody is at the desk.
- SEO built to carry acquisition where ads are not an option
- Email retention flows, built and tended in Klaviyo
- WooCommerce builds and custom plugins with real owner visibility
- Compliance-aware pages: age gates, claims language, structured data
- The same monthly note, in plain English
Retainers here typically run $2,500 to $5,000 a month. The premium is scope: search carries the load that paid channels normally share.
If your product sits outside US legal limits, we can't help. If it sits inside them, very few agencies know this ground better.
The Foothold.
$1,500 to $2,500, one time. Credited against your first retainer month if you continue.
Every engagement starts with the same product: we read your whole board. Site, traffic, funnel, the ad account if you have one, and what competitors rank for and why. You get a written assessment either way, listing what we would do in priority order, with honest effort estimates. If the answer is that you don't need us, the report says that.
Most businesses that call us already have an agency, and that is most of what the Foothold is for: an independent read of the work you're already paying for. If your agency is doing a good job, you'll finally know for certain. If they're not, you'll know exactly where it leaks. Either way the report is yours, no strings.
Foothold
The paid audit. About two weeks, a written assessment, and a priority list you can act on with or without us.
Proposal
If there's a fit, you get options in plain terms. Exact prices are discussed in a conversation, not buried on page nine of a PDF.
Ship monthly
Work lands every month with the note: what changed, what it did, what's next. Pause or cancel any month.
Asked by almost everyone.
We already work with an agency.
Keep them, at least for now. The Foothold works as a second opinion: an independent audit of the work you're already paying for, from people who do that work daily. If the report says your agency is doing well, that's worth knowing and worth the price. We never trash the incumbent; the audit speaks for itself. There's also a self-check you can run today, free: how to tell if your marketing agency is actually working.
What does this actually cost?
The ranges on this page are real and current: retainers mostly between $1,000 and $5,000 a month depending on the service, projects from $6,000, and the Foothold at $1,500 to $2,500. A proposal turns those into exact options after we've talked, because an honest price depends on scope, and scope is a conversation.
How do payments work?
USD invoices on standard rails, monthly for retainers and milestone-based for projects. Nothing on this site takes a card, and nobody will push a payment link at you before a proposal exists.
What if we want to stop?
Pause or cancel any month. There are no annual contracts and no exit fees, and everything we built, along with your accounts and your data, stays with you. We keep clients by being worth keeping.
Can you really market a cannabis-adjacent product?
Yes, within US legal limits, and we have for years: hemp-derived products, vapes, gummies, beverages, terpenes. The honest caveat is that mainstream paid channels stay mostly closed, so growth leans on search, retention, and a store that converts. That is exactly the playbook in chapter 05, and the full channel-by-channel picture is written up in marketing CBD when the ad platforms say no.
Who actually does the work?
The same small team that builds the studio's own products. There is no account-manager relay and no outsourced content farm. You talk to the people whose hands are on your site, and we keep the roster short so that stays true.
Tell us what growth looks like.
A sentence or two about your business is enough to start. We reply within two working days. If we're not the right fit, we'll say so and point you somewhere better.



A presence that sounds like you.
We keep your business showing up on social with a voice people recognize as yours.
Most business social is content nobody asked for, posted on a schedule nobody keeps. We build a lighter system: a voice worth reading, a cadence you can actually sustain, and creative that doesn't look like a template.
We run our own accounts on the same system we sell. The art is designed by hand, the captions get edited like prose, and one command schedules the week across platforms. Look at the feed and judge for yourself.
$ node scripts/ghl-social-post.mjs --schedule
- Art directed by hand. Typography is set in HTML, never rendered by a model.
- Captions drafted like prose, then swept for machine tells before anything ships.
- One command schedules the week to Instagram and LinkedIn through the CRM.
Judge it live: instagram.com/madmaxlabsSocial systems run $1,000 to $2,500 a month, depending on cadence and how much creative we originate.
If you want daily volume and trend-chasing, we're the wrong shop. This is for businesses that would rather post three good things a week than ten forgettable ones.