About the studio

Falcon builds. Sid asks if it should exist.

Mad Max Labs is a two-person software and growth studio. We build intelligent apps that respect the people using them, then bring the same care to a short list of client engagements.

The studio bench: a small desktop computer, two phones face down, a notebook, a pencil and a mug by a window, pressed in bronze
The bench. Two people, two tracks.

Who is here

Falcon

Founder and builder.

Came up through Android, picked up Unity for a handful of small games and ASMR experiments, and shipped enough modern web work to feel at home there too. Falcon also leads the client side of the practice: SEO, paid search, and web builds. The client work funds the products.

Sid

Co-collaborator and second set of eyes.

Spends more time on whether we should build something than whether we can. Sid is the second pair of eyes on every decision and the reason there is a “we” on every page of this site instead of an “I.”

Origin

How this became a studio.

An old scratched phone and a new one, face down side by side on a paper map, pressed in bronze
  1. 2023

    The first apps shipped under the name. The studio was still a label for work Falcon could not justify under agency hours: things worth building that did not have a client.

  2. 2026

    Sid joined as a co-collaborator. The work since has been smaller and slower than what either would ship alone. That is the point.

Product shelf

What ships under our name.

Status comes from the same product registry the rest of the site reads.

All products
  • Terrarium

    A daily planner where focus, care and small pieces of work bring a village to life. Correct the record without losing earned rewards.

    Private Android preview
  • CS2 Demo Coach

    Import a Counter-Strike 2 demo, inspect the moments around a death and keep a useful takeaway. Match analysis runs on the phone.

    Private Android preview
  • Ledgerly

    Reads your bank SMS, tells you which card to swipe, and counts the cashback you are missing. All on-device.

    In development
  • Orbit: ISS & Night Sky

    Where every satellite, planet and launch is right now, and what you can see from where you are standing.

    Live on Google Play
  • Vault Max

    An encrypted photo vault that never leaves the phone: decoy vaults, a working calculator disguise, built for iPhone Duo.

    Coming to the App Store October 23, 2026
  • SEO Evidence Lab

    A Chrome side panel that compares the HTML your server sends with the page Chrome builds, reads crawler policy from the official record, and keeps every scan on your device.

    Live in the Chrome Web Store
  • Mix & Match Bundles

    Let shoppers fill a box with any mix of your products, where the more they add, the less each one costs.

    Built, not yet in the App Store
  • CookwithPops

    Structured cooking instruction, one step on screen at a time. Built for Falcon's dad.

    Live at cookwithpops.com

The studio has two tracks

A phone standing in a wooden stand beside a small plant and a pair of glasses, pressed in bronze
Track one

Products we own.

Built on our timeline, with a bias toward on-device intelligence, local-first data, and bring-your-own-key economics.

Browse the products
A shop's packing counter after hours: a paper bag, kraft tape, scissors and boxes under one lamp, pressed in bronze
Track two

Senior client work.

A small practice for SEO, Google Ads, social systems, and web and AI builds. The bar is the same as it is for our products: the work has to be worth building well.

See the practice
Working rules

Small on purpose.

  1. Hold the whole shape.

    Two people can keep the product, the promise, and the tradeoffs in the same conversation.

  2. Keep private data close.

    On-device and local-first approaches are the default when the product handles sensitive information.

  3. Write down the work.

    The useful lessons belong in the dispatches and the Build Log, not only in our heads.

Contact

If the work is a fit, tell us what is stuck.

Prefer to talk first? Book a 30-minute fit call.

A little forward motion

Your cart00

A folded blue paper model on a studio workbench

What are we making better?

A sharper website. A useful AI setup. An ad account that earns its keep.

Find your first step