From the inside.
Apps, experiments and a few strong opinions.
The stories behind the work.

Claude Duet wants to get ahead of your inbox
An assistant that notices the unfinished business before you do is an appealing idea. Here is what Anthropic has announced, and what still needs proving.
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Claude Duet and the price of another interruption
A proactive assistant needs permission to interrupt your day. The interesting question is how often it will deserve it.
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Claude Duet for a small business: give it a job you can judge
Before handing an AI assistant your whole working life, give it one recurring job. Here is how we would decide whether it deserves another.
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How to train your team to use Claude, from a small sales team we set up this year
How we trained the owner and sales lead of a small B2B business to use Claude: what they run now, the order we set it up in, and four mistakes to skip.
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Review a CS2 death, leave with one thing to practise
A real Ancient demo, 17 HP before the final fight, and a sequence worth watching. How we use CS2 Demo Coach to turn a death into a specific review question.
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A productivity app should let you correct yourself
Inside Terrarium, our village-growing planner: one count shared between Today and a project, water entries you can remove, and rewards that survive an honest correction.
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What you are buying when you pay a freelancer by their passport
Freelancers in developing countries earn 60 percent less than their developed-country peers for the same tasks, and about a third of the spread in pay rates traces to the country on the passport rather than the skill. From a studio in Bengaluru that charges first-world prices, the numbers, the accounts from both sides of the invoice, and the arithmetic on what living costs can and cannot explain.
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We replaced a 30,000 rupee a month CRM with 469 lines of Node
How a lead gets from a form on this site to Falcon's phone with no CRM, no email service and no account anywhere. What broke first, the two rules we kept, and what it cost.
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The first version of Mad Max Labs
What shipped on April 30, what the first map got wrong, and what the studio became after real products arrived.
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