The Library.
For people building something of their own.
Pull up a chair. There’s plenty to get into.
ChatGPT vs Claude vs Gemini for a small business
I used to favour Claude’s Opus models for SEO and app development. Here’s why ChatGPT now feels like better value to me, and where Gemini fits.
Read the guideSee where it takes you.
27 reads
AI training for a small business: what should you actually learn?
A folder of prompts is a lousy souvenir if nobody can do the work on Monday. Here’s what practical AI training should leave your small business able to do.
Read the guide
CBD ecommerce website design: what helps a buyer trust the store?
A beautiful bottle only gets the first glance. Help CBD shoppers find the product facts, matching documents and delivery details that let them decide.
Read the guide
Email marketing for CBD brands: what is worth sending?
Your subscribers have seen enough emergency sales. Give them a useful reason to open the next email: documents, availability and answers worth keeping.
Read the guideChatGPT vs Claude vs Gemini for a small business
I used to favour Claude’s Opus models for SEO and app development. Here’s why ChatGPT now feels like better value to me, and where Gemini fits.
Read the guide
How to connect GoHighLevel to Claude, and what to let it touch
Connect GoHighLevel to Claude with its official MCP server in five steps, then see which scopes to grant, which to refuse and when a script does better.
Read the guide
Does your small business need a custom app?
Before commissioning an app, find the job your current software cannot do. A practical buy-or-build guide with real Terplandia work and a two-year cost example.
Read the guide
GoHighLevel and WooCommerce: what the native integration misses, and the bridge we build
GoHighLevel's WooCommerce sync imports orders and fires two triggers, but guest buyers, refunds and abandoned carts slip through. How to test and fix it.
Read the guide
Four ways small Google Ads accounts bleed money
A practical audit of conversion tracking, search-term drift, location waste, and landing-page mismatch, with checks an owner can run before increasing budget.
Read the guide
How to tell if your marketing agency is actually working
A ten-point checklist any business owner can run in an afternoon to find out whether a marketing retainer is earning its invoice. No technical skill required.
Read the guide
How to design Klaviyo emails with AI, and the checks we run before anything sends
How we design Klaviyo emails with Claude and an image model, with live text and real product photos, and the checks that catch what Klaviyo won't flag.
Read the guide
Marketing CBD and hemp products when the ad platforms say no
Why perfectly legal hemp products keep getting rejected by Google, Meta, and Amazon, what each channel actually allows in mid 2026, and how CBD brands grow anyway.
Read the guide
Shopify traffic but no sales: what buyers need before they order
People visit your Shopify store, admire the product and leave. Find the unanswered questions costing you orders, from mug dimensions to surprise shipping.
Read the guide
A small-business website checklist for launch and handover
The homepage looks great. Now send the form, tap the product photo and sign into the domain account. A practical website handover checklist for owners.
Read the guide
How much should a small-business website cost?
One website quote says $2,000. Another says $15,000. Here’s how to work out what you’re buying, what renews and what the cheap quote left for you to do.
Read the guide
How we built Terplandia's store around the way terpene buyers choose
Inside the Terplandia store we built: a strain finder, product specifications, a mixing lab and a journal that helps manufacturers reach an order.
Read the guide
Turn a product demo video into a page that answers a real question
A practical workflow for turning existing app demo videos into useful search pages, with real Orbit and Ledgerly examples, written steps and conversion checks.
Read the guide
What a $2,000 SEO retainer should actually buy
A concrete month-by-month picture of the strategy, technical work, commercial pages, reporting, and accountability a small-business SEO retainer should produce.
Read the guide
WooCommerce or Shopify for a CBD store?
A practical platform decision for hemp and CBD operators, based on payment risk, catalog complexity, ownership, content, internal skill, and the real cost of switching later.
Read the guide
Claude Duet wants to get ahead of your inbox
An assistant that notices the unfinished business before you do is an appealing idea. Here is what Anthropic has announced, and what still needs proving.
Read the story
Claude Duet and the price of another interruption
A proactive assistant needs permission to interrupt your day. The interesting question is how often it will deserve it.
Read the story
Claude Duet for a small business: give it a job you can judge
Before handing an AI assistant your whole working life, give it one recurring job. Here is how we would decide whether it deserves another.
Read the story
How to train your team to use Claude, from a small sales team we set up this year
How we trained the owner and sales lead of a small B2B business to use Claude: what they run now, the order we set it up in, and four mistakes to skip.
Read the story
Review a CS2 death, leave with one thing to practise
A real Ancient demo, 17 HP before the final fight, and a sequence worth watching. How we use CS2 Demo Coach to turn a death into a specific review question.
Read the story
A productivity app should let you correct yourself
Inside Terrarium, our village-growing planner: one count shared between Today and a project, water entries you can remove, and rewards that survive an honest correction.
Read the story
What you are buying when you pay a freelancer by their passport
Freelancers in developing countries earn 60 percent less than their developed-country peers for the same tasks, and about a third of the spread in pay rates traces to the country on the passport rather than the skill. From a studio in Bengaluru that charges first-world prices, the numbers, the accounts from both sides of the invoice, and the arithmetic on what living costs can and cannot explain.
Read the story
We replaced a 30,000 rupee a month CRM with 469 lines of Node
How a lead gets from a form on this site to Falcon's phone with no CRM, no email service and no account anywhere. What broke first, the two rules we kept, and what it cost.
Read the story
The first version of Mad Max Labs
What shipped on April 30, what the first map got wrong, and what the studio became after real products arrived.
Read the story