The Library

Field guides

Long answers to the questions owners actually ask us. Every guide is public, works whether or not you hire us, and carries the date it was last brought up to date.

Four leaking brass valves on a pre-digital control bench draining into one tray

No. 05 · Updated August 12, 2026 · 7 min

Four ways small Google Ads accounts bleed money

A practical audit of conversion tracking, search-term drift, location waste, and landing-page mismatch, with checks an owner can run before increasing budget.

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04
Updated August 12, 2026 · 6 min
What a $2,000 SEO retainer should actually buy
A concrete month-by-month picture of the strategy, technical work, commercial pages, reporting, and accountability a small-business SEO retainer should produce.
03
Updated August 12, 2026 · 6 min
WooCommerce or Shopify for a CBD store?
A practical platform decision for hemp and CBD operators, based on payment risk, catalog complexity, ownership, content, internal skill, and the real cost of switching later.
01
Updated July 11, 2026 · 4 min
How to tell if your marketing agency is actually working
A ten-point checklist any business owner can run in an afternoon to find out whether a marketing retainer is earning its invoice. No technical skill required.
02
Updated July 11, 2026 · 4 min
Marketing CBD and hemp products when the ad platforms say no
Why perfectly legal hemp products keep getting rejected by Google, Meta, and Amazon, what each channel actually allows in mid 2026, and how CBD brands grow anyway.

Four ways small Google Ads accounts bleed money

What a $2,000 SEO retainer should actually buy

WooCommerce or Shopify for a CBD store?

How to tell if your marketing agency is actually working

Marketing CBD and hemp products when the ad platforms say no