Product pages a QA team can use.
Each strain page lists the dominant terpene, the dilution rate and the cannabinoid content. Lab results and the safety data sheet sit beside the order button.
Client work
Stores, tools and Google Ads for the US cannabis market.
Much of our client work is for one market: cannabis-derived terpenes (CDT), CBD and the brands that build products from them. We build the stores and their tools, and we run the Google Ads on the market's own keywords.
Google Ads for a terpene maker
- a day in ad spend
- $20
- calls a day from genuine buyers
- 2 to 3
Case study
Terplandia
Cannabis-derived terpenes · Humboldt County, California
Terplandia extracts terpenes from cannabis flower in Humboldt County and sells them to vape brands and product manufacturers. The product tests at 0% THC and 0% CBD. Its buyers are formulators, and they want a sample on the bench before they order by the liter.
We built the store on WooCommerce with a plugin written for this catalog. Falcon wrote the journal and ran the Google Ads account.
- Client
- Terpene manufacturer, wholesale and by the bottle
- Our part
- Storefront, strain finder, mixing lab, journal, Google Ads
- Stack
- WooCommerce, WordPress, custom plugin
- Live site
- terplandia.com
Read the full Terplandia case: from choosing a strain to building an order.
A periodic table of strains.
Every strain in stock is a tile. A buyer filters by type or by dominant terpene, and each tile opens the strain's page with its lab results.
A formulation lab inside the store.
A manufacturer chooses strain profiles and sets the terpene load for vape carts, edibles or beverages. The lab returns the volume to measure out and how many units the batch will fill, then puts the formula in the cart. It also accepts a description in plain words, such as a bright citrus vape for summer, and proposes a starting formula.
A page for the makers of THC products.
Terplandia supplies companies that make THC products and sells no THC itself. The page says so under its headline, and a bar across it states that the product is for manufacturers and tests at 0% THC and 0% CBD.
A journal written for procurement.
The Shake carries sourcing, QA and formulation guides under Falcon's byline. One covers shipping cannabis-derived terpenes across state lines, the question that stops many first orders.
An age gate that asks once.
A visitor confirms they are 21 or older on the first visit, and the store remembers the answer.
Paid search
The Google Ads account.
Falcon ran the account, on the keywords terpene buyers search. On $20 a day, the campaign brought in two to three calls a day from genuine buyers.
Case study
StandardCBD
CBD and hemp · Humboldt County, California
StandardCBD is a family-owned shop in Humboldt County that sells hemp gummies, tinctures and capsules, each with a third-party lab report.
We built the current storefront on WooCommerce: the catalog, the product pages, the lab report library and the journal, with a next step written into every article. We also ran its Google Ads on CBD keywords.
- Client
- Family-owned CBD and hemp shop
- Our part
- Storefront, catalog, lab report library, journal, Google Ads
- Stack
- WooCommerce, WordPress, Elementor, custom components
- Live site
- standardcbd.com
The storefront.
The home page opens on who makes the product and where. From there a visitor goes to the catalog or straight to a lab report.
The catalog on one page.
Every product sits on one page, filtered by format, and each card carries its rating, a one-line description and the price.
Product pages.
The price, the reviews, the add to cart button and the estimated delivery date sit together at the top of the page.
A lab report library.
Every product's third-party report is listed in one place and opens in a click.
The journal.
The articles are sorted by topic, with the newest guide featured at the top.
Calls to action inside the article.
This guide's opening paragraphs link the lab reports, the contact page and a phone number, so a reader can act before the first heading.
A closing section that asks for the next step.
The article ends by sending the reader to the lab reports, the catalog and the phone line.
Google Ads in this market
Where we have run it.
We have run Google Ads on this market's own keywords. These are the lanes.
- Cannabis-derived terpenes
- Terplandia. Campaigns on terpene keywords at $20 a day, with two to three calls a day from genuine buyers.
- CBD and hemp
- StandardCBD. Campaigns on CBD keywords for a family-owned shop selling hemp gummies, tinctures and capsules.
- Topical CBD
- Hemp-derived topicals from LegitScript-certified sellers, in the locations Google lists.
- Licensed dispensaries and brands
- Campaigns for state-licensed cannabis businesses.
More client work
Other builds.
- WebGL product site
Interactive story experience
A Next.js story world with a WebGL scene at the center of the experience.
next.js · three.js · webgl · react · tailwind
- WordPress build
Service business booking site
A service-business site that brings lessons, booking, and educational content into one WordPress experience.
wordpress · elementor · ghl · custom css
From the Library
Read before you call.
What we have written down about selling in this market.
- Field guide · October 22, 2026
Marketing CBD and hemp products when the ad platforms say no
Why perfectly legal hemp products keep getting rejected by Google, Meta, and Amazon, what each channel actually allows in mid 2026, and how CBD brands grow anyway.
- Field guide · October 22, 2026
WooCommerce or Shopify for a CBD store?
A practical platform decision for hemp and CBD operators, based on payment risk, catalog complexity, ownership, content, internal skill, and the real cost of switching later.
- Field guide · October 22, 2026
Four ways small Google Ads accounts bleed money
A practical audit of conversion tracking, search-term drift, location waste, and landing-page mismatch, with checks an owner can run before increasing budget.
Start a conversation
Selling into this market? Tell us what is stuck.
A short note is enough. We will tell you whether we are the right shop for it, and if we are not, what we would do first. We reply the same working day, Monday to Friday.
Prefer to talk first? Book a 30-minute fit call. Thirty minutes on Google Meet, Monday to Friday, to find out whether we are the right shop for the job. No deck, no pitch.
Or email madmaxlabsllc@gmail.com