Growth work for people who sell things, from a team that ships its own software.
Search, paid traffic and the sites they land on, run by the same small team that builds Ledgerly and Orbit. Every month ends with a written note: what changed, what it did, and what comes next.
Replies the same working day, Monday to Friday.
3 products live under our own name.
You can open the proof.
Products we built and shipped under our own name. Every screen below is a real capture, and every label uses the store's own words.
Ledgerly
Reads your bank SMS, tells you which card to swipe, and counts the cashback you are missing. All on-device.
Read the case study
Orbit: ISS & Night Sky
Where every satellite, planet and launch is right now, and what you can see from where you are standing.
Free. Private. Everything runs on the device.
Open on Google Play
SEO Evidence Lab
A Chrome side panel that compares the HTML your server sends with the page Chrome builds, reads crawler policy from the official record, and keeps every scan on your device.
Mix & Match Bundles
Let shoppers fill a box with any mix of your products, where the more they add, the less each one costs.
We take on growth work too.
The same team that ships the products runs a small client practice. A short roster, real outcomes, and no account managers between you and the people doing the work.
The Foothold audit.
About two weeks, a written assessment, and a priority list you can act on with or without us. If you already work with an agency, it is a second opinion on the work you are paying for.
Two builds from the roster.
Identities withheld until a client says otherwise. The captures are the delivered work, cropped to the work itself.
Regulated ecommerce storefront
A WooCommerce storefront with custom checkout work for a regulated product catalog.
- woocommerce
- wordpress
- checkout integration
- cloudflare
- php
Catalog and product finder
A terpene catalog organized as a periodic-table-style finder inside a WooCommerce store.
- woocommerce
- wordpress
- custom plugin
- tailwind
Written down properly.
- Dispatch · September 21, 2026
What you are buying when you pay a freelancer by their passport
Freelancers in developing countries earn 60 percent less than their developed-country peers for the same tasks, and about a third of the spread in pay rates traces to the country on the passport rather than the skill. From a studio in Bengaluru that charges first-world prices, the numbers, the accounts from both sides of the invoice, and the arithmetic on what living costs can and cannot explain.
- Dispatch · September 20, 2026
We replaced a 30,000 rupee a month CRM with 469 lines of Node
How a lead gets from a form on this site to Falcon's phone with no CRM, no email service and no account anywhere. What broke first, the two rules we kept, and what it cost.
- Field guide · August 12, 2026
WooCommerce or Shopify for a CBD store?
A practical platform decision for hemp and CBD operators, based on payment risk, catalog complexity, ownership, content, internal skill, and the real cost of switching later.
Tell us what should be growing.
A sentence or two about your business is enough to start. We reply the same working day, Monday to Friday. If we are not the right fit, we say so and point you somewhere better.
Prefer to talk first? Book a 30-minute fit call. Thirty minutes on Google Meet, Monday to Friday, to find out whether we are the right shop for the job. No deck, no pitch.