Paid search with the leaks closed first.
Before we ask Google for more traffic, we make sure the account can tell a customer from a click.
Four places small accounts bleed.
The fastest gains often come from removing spend that never had a fair chance of becoming revenue.
- Measurement
- False conversions
Page views and button clicks are not automatically leads.
- Queries
- Search-term drift
Keywords and the searches that trigger them are different things.
- Reach
- Loose geography
Presence and interest settings can buy traffic outside the service area.
- Landing
- Message mismatch
A precise ad cannot rescue a vague destination.
About Google Ads
Paid search is a math problem wearing a marketing costume. A campaign works only when the account measures the right action, buys searches with commercial intent, and sends each click to a page capable of closing it.
We manage the account in your name, review the searches that actually spent money, and fix the landing experience as part of the job. Budget is never a substitute for account hygiene.
- Cleaner cost per qualified lead or sale
- Less spend on irrelevant searches, locations, and weak intent
- Reporting tied to business actions rather than platform activity
What ships.
- Conversion measurement checked before campaigns scale
- Campaign and ad-group structure built around intent
- Monthly search-term audit and negative-keyword maintenance
- Location, schedule, device, and network waste review
- Landing-page recommendations and implementation where scoped
Management is $1,000 to $2,500 per month, plus a one-time setup around $1,500. Percentage-of-spend pricing only enters above $10,000 in monthly media spend.
If the site cannot take an order or capture a lead cleanly, ads will measure that problem expensively. We may recommend fixing the site before turning campaigns up.
How it runs.
Make measurement honest
We validate the valuable action, deduplicate it, and confirm that the account can optimize toward the right signal.
Rebuild around intent
Campaigns, negatives, ads, geography, and landing pages are aligned to the economics of the offer.
Read the money trail
Search terms and conversion quality decide what gets more budget, less budget, or no budget.
Read before you buy.
The pages we would send a buyer of this work before a call.
- Field guide · August 12, 2026
Four ways small Google Ads accounts bleed money
A practical audit of conversion tracking, search-term drift, location waste, and landing-page mismatch, with checks an owner can run before increasing budget.
- Field guide · July 11, 2026
How to tell if your marketing agency is actually working
A ten-point checklist any business owner can run in an afternoon to find out whether a marketing retainer is earning its invoice. No technical skill required.
Fair questions.
Do you work in our Google Ads account?
Yes. The account and its history should belong to the business. We request manager access and leave the data where you can keep it.
Is ad spend included in the management fee?
No. Media spend is paid directly to Google from your account. Our fee covers setup, management, analysis, and the agreed landing-page work.
How quickly can we judge results?
Tracking and obvious waste can be judged immediately. A reliable performance trend needs enough qualified clicks and conversion volume to separate signal from a lucky week.
Tell us where it is stuck.
A short note is enough. We will tell you whether Google Ads looks like the right move, and if it does not, what we would do first. We reply the same working day, Monday to Friday.
Prefer to talk first? Book a 30-minute fit call. Thirty minutes on Google Meet, Monday to Friday, to find out whether we are the right shop for the job. No deck, no pitch.